Quick Picks
Eight products that made our shortlist after filtering across all 12 tracked US retailers. Click any pick to see live prices, all retailers, and the latest deal.
How We Ranked These
We filtered our 377-product catalog to whey proteins (blend, isolate, concentrate, clear whey) with at least one in-stock retailer under $30. We then ranked by grams of protein per dollar (total tub protein / best price). Tied products break on lower per-scoop sugar.
All prices verified within the last 24 hours. We re-check every product across all 12 tracked retailers (Walmart, Amazon, iHerb, GNC, Bodybuilding.com, Target, Vitacost, Muscle & Strength, Costco, Tiger Fitness, MyProtein, Transparent Labs) every two hours. Out-of-stock products are excluded from these rankings entirely.
Our Top Pick
5 lb · 30g protein/scoop · 50 servings
Walmart's house-favorite budget whey. 30g protein per scoop is unusually high for a sub-$30 tub, and the per-gram protein cost is unbeatable. Best mixed with milk to mask the chocolate sweetness, but for pure protein-per-dollar this is the leader. See Walmart price →
Runner-Up
4 lb · 30g protein/scoop · 53 servings
A close second on protein-per-dollar but with a slightly cleaner label. If the top pick is sold out (it often is at Walmart), this is the next call. See Walmart price →
Honorable Mentions
The next picks worth knowing about. Slightly different trade-offs but still in the top tier for this category.
Body Fortress Super Advanced Whey Concentrate. 2 lb, 30g protein/scoop, $17.98 at Walmart.
MyProtein Impact Whey Protein. 2.2 lb, 21g protein/scoop, $19.99 at MyProtein.
Now Sports Whey Protein Concentrate. 2 lb, 25g protein/scoop, $17.99 at iHerb.
Pure Protein 100% Whey Concentrate. 1.75 lb, 25g protein/scoop, $21.98 at Walmart.
See live sub-$30 deals across all retailers
Walmart and Amazon refresh their pricing weekly. Stay on top of the best sub-$30 deal as it changes.
Browse current deals →Frequently Asked Questions
Body Fortress Super Advanced Whey at Walmart consistently lands under $25 for a 5 lb tub. The label is clean, 30g protein per scoop is high for the price bracket, and the per-gram cost is hard to beat. It's a sucralose-sweetened blend (whey concentrate primary), so if you need pure isolate look elsewhere, but for value it's the leader.
Walmart negotiates harder on volume and runs lower margins on supplements as a traffic-driver category. A 5 lb tub of name-brand whey can be $20 cheaper at Walmart than the same SKU at GNC. We see this every week across the brands we track.
Not necessarily. Body Fortress, Six Star, and Pure Protein use the same whey concentrate and isolate ingredients as premium brands, sourced from the same dairy suppliers. The differences are mostly flavor R&D, branding, and marketing. For your bloodstream, a $25 tub and a $60 tub deliver functionally equivalent amino acids.
At one scoop a day (24g protein), a 2 lb tub lasts about 30 servings (~1 month). At two scoops a day, a 5 lb tub lasts about 5 weeks. If you're going through more than that, you're likely better served by larger tubs and bulk concentrate.
Walmart and Amazon free-ship orders over $35. GNC and Bodybuilding.com typically ship free over $49 or $79 respectively. iHerb adds shipping unless you hit $40+. We list the unit price; check your cart for shipping math.
Yes. We re-scrape every tracked retailer every 2 hours. The price you see here is the price live on the retailer site within the last few hours. Click any product to see the most current price across all 12 tracked retailers.
Related Rankings
Other useful price comparisons on ProteinPrice.com:
- The full best-value protein ranking across all 377 tracked products.
- Head-to-head product comparisons across our catalog.
- Browse whey isolate, the cleanest whey category by macros.
- Browse all whey protein blends, isolates, and concentrates.
- Casein protein for slow-release recovery and bedtime use.
- Plant protein from pea, rice, hemp, and soy blends.
- Mass gainers for hard gainers and calorie-surplus bulking.
- Protein bar comparisons across 70+ tracked bars.
- Ready-to-drink shakes and protein waters.
- Current protein deals live across all retailers.