Every Transparent Labs product ranked by value across 12 US retailers. Zero proprietary blends, zero artificial dyes, zero artificial sweeteners: and every gram of every ingredient is on the label. Checked daily.
Founded in 2012 in Utah, Transparent Labs was launched in direct response to one of the supplement industry's most frustrating practices: proprietary blends. Where other brands list a vague "matrix" without disclosing how many grams of each ingredient are inside, Transparent Labs prints the exact dose of every single component, right on the label.
That philosophy extends to formulation too. The flagship 100% Grass-Fed Whey Protein Isolate contains no artificial sweeteners, no artificial dyes, no artificial preservatives, and no gluten. The whey is sourced from grass-fed dairy cows in the United States, and every batch is third-party tested. It's protein the way it would be if you actually wrote the ingredient list yourself.
The brand's lineup includes Grass-Fed Whey Isolate (the flagship), Organic Vegan Protein, Casein, and Mass Gainer. We track them all and rank purely on protein per dollar: which is the right framing for a premium clean-label brand.
Transparent Labs sells primarily direct-to-consumer at TransparentLabs.com, where bundle pricing and subscribe-and-save discounts typically yield the lowest price. Within our wider retailer set, the best non-DTC pricing tends to show at - and -. Check both before buying.