Tracking 702 products across 12 US retailers
Iconic Protein

Grass-Fed Protein Drink (12-Pack)

Cookies & Cream · 12-pack

20gPer serving
12Servings
51Value score
Tracked at 3 retailersValue score 51

Compare prices

Trust-gated · verified within 24h
WalmartLast seen recently · tracked, not real-time verified
$34.98*
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*Tracked price, last observed at Walmart recently. Refresh due - pulling latest… We only display a confirmed current price once a fresh scrape clears the trust gate (verified within 24h).

Price history

Last 14 days
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Why this product

Iconic Protein Grass-Fed Protein Drink (12-Pack) in Cookies & Cream delivers 20 g of protein per serving across 12 servings per pack, which works out to 240 g of total protein per pack. Each serving is 340 g of powder, mixed into water or milk.

Its Value Score is 51 - a Value Score under 70 is below the category average - you are likely paying a brand or convenience premium versus the leaders. The score is a normalised measure of grams of protein per dollar versus the rest of the catalog.

Within the Protein Drink category specifically, this product ranks #85 of 182 (top 47%) by value. The category average Value Score is 48, so this product is above the typical protein drink on cost-per-gram efficiency.

Best use case: Ready-to-drink shakes for post-workout, commutes, or busy mornings. No mixing, no cleanup.

When to consider alternatives: For best value, mix your own from a powder - RTDs typically cost 2–3× more per gram of protein. The related products below are ranked the same way and let you compare side-by-side.

We compare the live prices above across the 3 retailers that carries it. The trust gate means you only see a $ amount when we have a verified scrape from that retailer within the last 24 hours - no fake "was/now" prices, no bait pricing, no affiliate-padded numbers.

Specs

Protein per serving20 g
Servings per container12
Total protein per container240 g
Serving size340 g
Net weight12-pack
TypeProtein Drink
Brand originUS
Suggested useReady-to-drink shakes for post-workout, commutes, or busy mornings. No mixing, no cleanup.

Frequently asked questions

Is Iconic Protein Grass-Fed Protein Drink (12-Pack) good value?

Iconic Protein Grass-Fed Protein Drink (12-Pack) scores 51 on our Value Score (grams of protein per dollar, normalised 0–100). That is below average value - a Value Score under 70 is below the category average - you are likely paying a brand or convenience premium versus the leaders. Within Protein Drink specifically, it ranks #85 of 182 (top 47%, category average score 48).

How many servings in Iconic Protein Grass-Fed Protein Drink (12-Pack)?

Iconic Protein Grass-Fed Protein Drink (12-Pack) contains 12 servings per pack, with 20 g of protein per serving (serving size 340 g). That works out to 240 g of total protein per pack.

What does Iconic Protein Grass-Fed Protein Drink (12-Pack) (Cookies & Cream) taste like?

This listing is the Cookies & Cream variant of Iconic Protein Grass-Fed Protein Drink (12-Pack). Taste is subjective and varies by batch and mixer, but Iconic Protein is generally well-regarded for flavor in the protein drink category. If Cookies & Cream is not your preference, check the related-products section below for other flavors of the same product.

Where to buy Iconic Protein Grass-Fed Protein Drink (12-Pack) cheapest?

We track 3 retailers for Iconic Protein Grass-Fed Protein Drink (12-Pack). Check the live price table above for current availability - we only show prices we have verified within the last 24 hours.

Iconic Protein Grass-Fed Protein Drink (12-Pack) vs other Protein Drink options?

Ready-to-drink shakes for post-workout, commutes, or busy mornings. No mixing, no cleanup. For best value, mix your own from a powder - RTDs typically cost 2–3× more per gram of protein. Use the comparison table above and the related products below to weigh Iconic Protein Grass-Fed Protein Drink (12-Pack) against alternatives - we rank purely by grams of protein per dollar, with no paid placement.