Tracking 702 products across 12 US retailers
Optimum Nutrition

Gold Standard 100% Whey

Rocky Road · 2 lb

24gPer serving
29Servings
28Value score
Tracked at 4 retailersValue score 28

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$29.99*
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Why this product

Optimum Nutrition Gold Standard 100% Whey in Rocky Road delivers 24 g of protein per serving across 29 servings per container, which works out to 696 g of total protein per tub. Each serving is 31 g of powder, mixed into water or milk.

Its Value Score is 28 - a Value Score under 70 is below the category average - you are likely paying a brand or convenience premium versus the leaders. The score is a normalised measure of grams of protein per dollar versus the rest of the catalog.

Within the Whey Protein Blend category specifically, this product ranks #87 of 157 (top 55%) by value. The category average Value Score is 33, so this product is below the typical whey protein blend on cost-per-gram efficiency.

Best use case: The all-rounder: great post-workout, in oatmeal, or as a between-meals shake. Best balance of cost, taste and macros.

When to consider alternatives: For lean cuts or lactose sensitivity, step up to a whey isolate. For overnight, switch to casein. The related products below are ranked the same way and let you compare side-by-side.

We compare the live prices above across the 4 retailers that carries it. The trust gate means you only see a $ amount when we have a verified scrape from that retailer within the last 24 hours - no fake "was/now" prices, no bait pricing, no affiliate-padded numbers.

Specs

Protein per serving24 g
Servings per container29
Total protein per container696 g
Serving size31 g
Net weight2 lb (907 g)
TypeWhey Protein Blend
Brand originUS
Suggested useThe all-rounder: great post-workout, in oatmeal, or as a between-meals shake. Best balance of cost, taste and macros.

Frequently asked questions

Is Optimum Nutrition Gold Standard 100% Whey good value?

Optimum Nutrition Gold Standard 100% Whey scores 28 on our Value Score (grams of protein per dollar, normalised 0–100). That is below average value - a Value Score under 70 is below the category average - you are likely paying a brand or convenience premium versus the leaders. Within Whey Protein Blend specifically, it ranks #87 of 157 (top 55%, category average score 33).

How many servings in Optimum Nutrition Gold Standard 100% Whey?

Optimum Nutrition Gold Standard 100% Whey contains 29 servings per container, with 24 g of protein per serving (serving size 31 g). That works out to 696 g of total protein per container.

What does Optimum Nutrition Gold Standard 100% Whey (Rocky Road) taste like?

This listing is the Rocky Road variant of Optimum Nutrition Gold Standard 100% Whey. Taste is subjective and varies by batch and mixer, but Optimum Nutrition is generally well-regarded for flavor in the whey protein blend category. If Rocky Road is not your preference, check the related-products section below for other flavors of the same product.

Where to buy Optimum Nutrition Gold Standard 100% Whey cheapest?

We track 4 retailers for Optimum Nutrition Gold Standard 100% Whey. Check the live price table above for current availability - we only show prices we have verified within the last 24 hours.

Optimum Nutrition Gold Standard 100% Whey vs other Whey Protein Blend options?

The all-rounder: great post-workout, in oatmeal, or as a between-meals shake. Best balance of cost, taste and macros. For lean cuts or lactose sensitivity, step up to a whey isolate. For overnight, switch to casein. Use the comparison table above and the related products below to weigh Optimum Nutrition Gold Standard 100% Whey against alternatives - we rank purely by grams of protein per dollar, with no paid placement.