American hydrolyzed-whey pioneer takes on Europe's largest direct-to-consumer protein brand. Both make industry-leading isolate, only one wins on protein per dollar.
Dymatize was founded in 1994 and quietly became the technical leader in whey isolate. Their flagship ISO100 uses hydrolyzed whey (pre-cleaved peptide chains for faster digestion) combined with cross-flow microfiltration to deliver 25g of protein per scoop with just 0g-2g of carbs. Dymatize Elite 100% Whey, the brand's blend product, hits the same 25g protein at a lower price point and is a perennial value pick.
Dymatize sells at every major US retailer: GNC, Bodybuilding.com, Walmart, Target, iHerb and Amazon. Pricing falls in the $45-$75 range for a 5lb tub depending on the formula. The brand's strongest selling point is the consistency and flavor execution: Gourmet Chocolate ISO100 is widely considered the best-tasting isolate on the market.
MyProtein is a direct-to-consumer juggernaut founded in 2004 in Manchester, England. The brand built its empire on factory-direct prices: by selling through its own website instead of through retailers, MyProtein routinely undercuts US brands by 20%-40% on raw protein-per-gram cost. Impact Whey Protein (their best seller) delivers 22g of protein per 30g scoop. Impact Whey Isolate (the upgrade) delivers 25g per scoop at 92% protein purity.
MyProtein operates a US warehouse out of Kentucky for fast shipping, runs flavor catalogs in excess of 30 SKUs per product, and aggressively discounts via flash sales (40%-60% off is common). The trade-off is brand recognition: many American lifters have never tried it because it lives outside the GNC ecosystem.
| Spec | Dymatize ISO100 (5lb) | MyProtein Impact Whey Isolate (5.5lb) |
|---|---|---|
| Protein per scoop | 25g | 25g |
| Serving size | 31g | 32g |
| Servings per tub | 71 | 79 |
| Protein source | Hydrolyzed whey isolate | Whey isolate (90%+ protein) |
| Carbs per serving | 1-2g | 1g |
| Typical 5lb+ price | $60-$75 | $50-$60 (after flash sale) |
| Cost per gram protein | ~$0.04-$0.05 | ~$0.03-$0.04 |
| Available where | GNC, Walmart, Amazon, iHerb | MyProtein direct only |
MyProtein wins on Value Score thanks to direct-to-consumer pricing and larger 5.5lb tubs. Dymatize wins on flavor execution and retailer availability.